Sustainability Defined

“A practice that can continue indefinitely without depletion of any requisite resource.”

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Sustainability Myth

Most of my opinions and beliefs concerning the Environment focus on the Industrial Co-opt of the Sustainability Myth. My posts will describe ways in which stakeholders in the consumer economy (ie, manufacturers) have co-opted the term “sustainability” and reduced it from a survival imperative to a trendy lifestyle choice — and thus neutralized its efficacy.