Eco-Co-Opt #2: Save the World in 3D

You just watched a film that cost a quarter billion dollars to produce; but re-using your 3D glasses is going to rescue the Earth from resource depletion?

And when the ice caps melted…

Future generations may ask, “What did they do when the ice caps melted?”

Well, the poor swam for their lives, and the wealthy took a cruise.

Sustainability Defined

“A practice that can continue indefinitely without depletion of any requisite resource.”

Sustainability Myth

Most of my opinions and beliefs concerning the Environment focus on the Industrial Co-opt of the Sustainability Myth. My posts will describe ways in which stakeholders in the consumer economy (ie, manufacturers) have co-opted the term “sustainability” and reduced it from a survival imperative to a trendy lifestyle choice — and thus neutralized its efficacy.